Today marks the kick-off of Give Kids The World’s Ice Cream For Breakfast celebration! Ice Cream For Breakfast is a grass-roots awareness and fundraising campaign inspired by one of the Village’s most beloved wish family traditions. This year, we are looking for alumni wish families across the globe to represent their community while supporting the Village. We hope that you will set a goal and create a personalized mini-campaign online link to share with your friends, family and social networks. Every dollar raised this summer will ensure that the tradition of Ice Cream For Breakfast delights families like yours for years to come. Visit icecreamforbreakfast.org and select your region to get started.